Rolf Binder Wines acquired by Accolade Wines

Thursday, 18th March 2021

‘Business Sale Agreement between Rolf Binder Wines and Accolade Wines’

Company owners and second generation sibling wine makers, Rolf Binder and Christa Deans have signed an agreement with Accolade Wines for purchase of the Rolf Binder brand and its holdings.

Established in 1955 by Rolf and Franziska Binder, Rolf (Jr) and Christa made the decision to put their family wine business up for sale in 2020. Certainly not a decision that was made quickly or lightly, but ultimately, with a next generation of Binder children moving in other directions, it became evident that there wasn’t an opportunity to keep the business within the family. 

The acquisition is subject to Foreign Investment Review Board approval, and Rolf Binder will continue to manage the business as usual during the interim period until the sale completes on the 30th April. Rolf, Christa and staff will work closely with Accolade to ensure a smooth transition. It is Accolade’s intention to continue the Rolf Binder brand and to retain the brand’s rich heritage and history. The Magpie Estate and JJ Hahn brands are not included in this acquisition.

Further media enquiries:
Cynthia Koch
Marketing Manager
+61 408 130 330

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